Sneak Peek at A-B's Super Bowl Ads
FILED JANUARY 27, 2012
Anheuser-Busch will be bringing six TV ads to the Super Bowl this year: Two 30 second Bud Light Platinum ads which will air first, two 60 second Bud Light ads, and two 60 second Budweiser ads. BBD got a sneak peak at the ads yesterday: One Budweiser ad centers on the Clydesdales bringing the first cases of beer to a tavern after Repeal of Prohibition, and the other is a music fueled ad showing people partying with Budweiser through the ages... Read More

No Major Beer Deals This Year
FILED JANUARY 26, 2012
Big beer deals may take a breather in 2012, for three main reasons... Read More

Distributors Now and Then
FILED JANUARY 25, 2012
I just got my dirty little hands on the NBWA's latest Distributor Productivity Report yesterday, with data from 2010. Comparing it to the 2002 data from the DPR, quite a few differences jump out at me. There's been a lot of change over the last eight years... Read More

More On Dave Peacock's Departure
FILED JANUARY 24, 2012
Upon breaking the news that A-B chief Dave Peacock has resigned from A-B, we received many thoughts from readers on the matter, from "they forced him out" to "he left because he didn't want to pressure wholesalers" to "he was the last of the Mohicans". BBD spoke with both Dave and North American Zone president Luiz Edmond about his departure. Here is an excerpt of their remarks... Read More

**Breaking**
A-B Chief Dave Peacock Leaving Company
Edmond to Take Charge
FILED JANUARY 23, 2012
In a move that's been rumored for weeks, Anheuser-Busch chief Dave Peacock, a career executive at A-B, has resigned from the company, marking a watershed moment in the history of A-B since its acquisition by InBev...... Read More