Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Solid Gold is a Big Tactical Move that Will Bring Aggressive Price, Suitcases

FILED FEBRUARY 16, 2018 Last week, we reported on Founders' Solid Gold taking aim at domestic premiums. But having spoken more to Mike Stevens on the proposition, there's more.
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MillerCoors' Economy Portfolio Seeing Best Trends in Almost a Decade

FILED FEBRUARY 15, 2018 There was quite a bit of talk on MillerCoors' below premium brands during the Molson Calls earnings call yesterday. Deservedly so. MillerCoors' below premium portfolio was down low single digits in Q4 - the best quarterly trend it's had since 2009. The company also exceeded their goals for the economy portfolio in the last quarter, MillerCoors CEO Gavin Hattersley said, as they "more than halved" the decline rate and "grew share," which he credited to Keystone and Hamm's.
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