Corrections and Clarifications

FILED JANUARY 14, 2015

Corrections and Clarifications

Dear Client:

When we reported yesterday about a question to Tom Cardella, formerly of Tenth & Blake, about if it's true that whoever pays the most gets the most taps, he actually said, "absolutely not." (not "absolutely").

Also, when we reported last week that A-B had won the Olive Garden account for Shock Top and implied that they paid for the privilege, both A-B and Olive Garden took strong exception to the insinuation. A-B's vp national accounts Chris Williams told BBD in a statement:

"Anheuser-Busch is proud to have been selected by Olive Garden as their choice in a Belgian-style wheat beer. Retailers are recognizing the great advantages and value in Shock Top as a high quality brand, including the full marketing support for the brand provided by A-B and its wholesalers. A-B made a competitive, fair proposal (not a "bid") for Shock Top to become the choice of Olive Garden and will continue to be a strong competitor in the critical on-premise segment."


I apologize for the errors.

Until tomorrow, Harry

"Behind the phony tinsel of Hollywood lies the real tinsel."
-Oscar Levant

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