New Belgium Moves East

FILED JANUARY 25, 2011

Dear Client:

New Belgium Brewing just announced plans today to expand their market territory along the eastern seaboard. NBB will open Virginia, Maryland and Washington, D.C. in September of 2011. That brings NBB to 29 states.

"We had significant expansion in 2009 when we added five states," said New Belgium Sales Director, Joe Menetre. "We wanted to make sure we had the capacity to keep up with that demand, so we expanded our fermentation cellar to address future growth as well. We're looking forward to selling our beers in and around the nation's capitol."

No decisions have been made regarding distributor partners, brands or package for the new markets.



Until tomorrow, Harry

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