New HUSA Chief: Dolf van den Brink

FILED SEPTEMBER 29, 2009

Dear Client:

Heineken USA just announced that Dolf van den Brink, currently Commercial Director and Deputy General Manager of Bralima, Heineken's operating company in the Democratic Republic of Congo, will become the new President and CEO of Heineken USA, effective October 1, 2009.

Commenting on the appointment, John Nicolson, Heineken's Regional President for the Americas said, "During his time with Bralima, in a highly complex operating environment, the company has become one of the fastest growing businesses within the Heineken group. I believe that Dolf's leadership coupled with the strength of the existing management team, brand portfolio and distributor network will be a powerful and successful combination."

More later.......

Until tomorrow, Harry

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