Beer Business Daily

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Remembering Roger Enrico
FILED JUNE 5, 2016 I've been particularly fortunate to have several brilliant mentors in the beer industry along my 20 plus year career: Joe Huggins and Perry Parsons in learning beer distribution, A-B's Bob Lachky in understanding beer marketing, Miller's Norman Adami in the power of strong leadership and taking risks, Caroline Levy in understanding how Wall Street works, my father in how to read financial statements -- just to give a few examples.......
Special Edition: How to Build Brands for People Who Seemingly Don't Need Brands
FILED JUNE 3, 2016 ED. NOTE: We don't do this often, but today on this glorious Friday we are turning over the BBD platinum keyboard to our longtime friend Greg Owsley. For those of you old-timers, you'll remember Greg as the chief creative force behind the New Belgium brands, largely creating their early marketing vision which endures to this day. Today Greg has his own brand marketing shop -- The Storied Brand -- and I consider him one of the most brilliant brand story-tellers of our day (in any CPG industry). http://www.thestoriedbrand.com/
Replacing Monster: A-B to Make and Distribute Starbucks RTD Tea
FILED JUNE 2, 2016 A-B has inked a preliminary deal with Starbucks to produce, bottle, and distribute through its wholesaler network a premium tea, Teavana Ready-to-Drink (RTD) tea in the U.S., with an expected launch date occurring in the first half of 2017. Teavana is the specialty premium loose leaf non-alc tea brand Starbucks purchased in 2012 and sells through its stores (but not currently at other retailers).

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