Beer Business Daily
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Sneak Peek at A-B's Super Bowl Ads
FILED JANUARY 27, 2012
Anheuser-Busch will be bringing six TV ads to the Super Bowl this year: Two 30 second Bud Light Platinum ads which will air first, two 60 second Bud Light ads, and two 60 second Budweiser ads. BBD got a sneak peak at the ads yesterday: One Budweiser ad centers on the Clydesdales bringing the first cases of beer to a tavern after Repeal of Prohibition, and the other is a music fueled ad showing people partying with Budweiser through the ages...
FILED JANUARY 27, 2012
Anheuser-Busch will be bringing six TV ads to the Super Bowl this year: Two 30 second Bud Light Platinum ads which will air first, two 60 second Bud Light ads, and two 60 second Budweiser ads. BBD got a sneak peak at the ads yesterday: One Budweiser ad centers on the Clydesdales bringing the first cases of beer to a tavern after Repeal of Prohibition, and the other is a music fueled ad showing people partying with Budweiser through the ages...
Distributors Now and Then
FILED JANUARY 25, 2012
I just got my dirty little hands on the NBWA's latest Distributor Productivity Report yesterday, with data from 2010. Comparing it to the 2002 data from the DPR, quite a few differences jump out at me. There's been a lot of change over the last eight years...
FILED JANUARY 25, 2012
I just got my dirty little hands on the NBWA's latest Distributor Productivity Report yesterday, with data from 2010. Comparing it to the 2002 data from the DPR, quite a few differences jump out at me. There's been a lot of change over the last eight years...
More On Dave Peacock's Departure
FILED JANUARY 24, 2012
Upon breaking the news that A-B chief Dave Peacock has resigned from A-B, we received many thoughts from readers on the matter, from "they forced him out" to "he left because he didn't want to pressure wholesalers" to "he was the last of the Mohicans". BBD spoke with both Dave and North American Zone president Luiz Edmond about his departure. Here is an excerpt of their remarks...
FILED JANUARY 24, 2012
Upon breaking the news that A-B chief Dave Peacock has resigned from A-B, we received many thoughts from readers on the matter, from "they forced him out" to "he left because he didn't want to pressure wholesalers" to "he was the last of the Mohicans". BBD spoke with both Dave and North American Zone president Luiz Edmond about his departure. Here is an excerpt of their remarks...
**Breaking**
A-B Chief Dave Peacock Leaving Company
Edmond to Take Charge
FILED JANUARY 23, 2012
In a move that's been rumored for weeks, Anheuser-Busch chief Dave Peacock, a career executive at A-B, has resigned from the company, marking a watershed moment in the history of A-B since its acquisition by InBev......
A-B Chief Dave Peacock Leaving Company
Edmond to Take Charge
FILED JANUARY 23, 2012
In a move that's been rumored for weeks, Anheuser-Busch chief Dave Peacock, a career executive at A-B, has resigned from the company, marking a watershed moment in the history of A-B since its acquisition by InBev......
Craft Wins 2011? Not So Fast
FILED JANUARY 9, 2012
Barrels of ink have been spilled over the past year describing how big beer has lost out to craft. It was the driving storyline of 2011. And while it's true A-B lost 0.8 share points and MillerCoors lost 0.4 market share points in YTD Symphony IRI all-channel scans to Christmas Day, and craft and imports gained 0.4 points each, the fact remains that both A-B and MillerCoors didn't perform too badly where it matters: premium lights and super-premiums.
FILED JANUARY 9, 2012
Barrels of ink have been spilled over the past year describing how big beer has lost out to craft. It was the driving storyline of 2011. And while it's true A-B lost 0.8 share points and MillerCoors lost 0.4 market share points in YTD Symphony IRI all-channel scans to Christmas Day, and craft and imports gained 0.4 points each, the fact remains that both A-B and MillerCoors didn't perform too badly where it matters: premium lights and super-premiums.
