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The Distributor Productivity Issue: It's Starting to Matter Big Time
FILED OCTOBER 19, 2016 Yesterday A-B sent word to distributors of "movements in the sales and marketing teams" and the advent of a new national WOD [Wholly Owned Distributors, or brewery-owned branch] team. In a minute we'll get to more of why we think this is happening.

Birth of a True MegaBrewer
FILED OCTOBER 13, 2016 In 1989 Brazil's Brahma Brewery recruited Harvard grad and Brazilian native, Marcel Telles, to join the board of directors and help turn around the company.

SABMiller: Always A Longshot Underdog
FILED OCTOBER 12, 2016 The second largest brewery in the world ceased to exist yesterday as even their website is now directed to ABI.

Yuengling to DOJ: Look at ABI's Anticompetitive Behavior
FILED OCTOBER 5, 2016 Using FedEx to squeak their complaint in just under the comment deadline before next week's highly anticipated closing of the epic MegaBrew deal ("When it absolutely, positively has to be there overnight"), Yuengling attorney Ted Zeller sent the U.S. Department of Justice a 15 page letter outlining ABI's alleged anticompetitive practices and other grievances -- specific and in general -- as to why this deal should either be reconsidered or the Final Judgment be amended as currently written.

We've Gotta "Lean Into" Beer's Changing Landscape, Says Craig
FILED SEPTEMBER 29, 2016 At last year's NBWA conference, president and CEO, Craig Purser, focused much of his opening remarks on disruption within the industry.

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