Beer Business Daily
n e w s ,  n u m b e r s ,  c o m m e n t a r y ,  f o r e c a s t s
i n t e r v i e w s ,  b e s t   p r a c t i c e s , s t r a t e g y ,  m o t i v e
May 21, 2003

Costco Reaps Benefit of Trading Up Trend
Filed on May 21, 2003

Courting Richer Shoppers with Upscale Items


It already has a higher ring than Sam's, and its patrons are richer than any other big box store. This is the ultimate upscale mass beer marketer.

Plus odds and ends.

Subscribers, click here to read entire story | Click here to purchase a subscription

 


Platinum Member 		  Subscribe Here >>
© 2008 BeerNet Communications, Inc. - All rights reserved.
By using this site you agree to our Terms of Use
Note: All brand and brewery logos, trademarks, and brand images on this site are assumed to be trademarked and are
not owned by BeerNet. They are used to merely illustrate the news under Fair Use. No endorsement is implied.