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Imperial: The Next Big Latin Beer?

FILED OCTOBER 25, 2016 Ever wonder why, in the age of Corona, Modelo and Dos Equis gains, Costa Rican-themed Imperial hasn't made a bigger splash?
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We Have a Category Problem

FILED OCTOBER 24, 2016 When at the Heineken USA distributor conference in Chicago last week, I was stopped in the lobby of the Oriental Theatre by a very large and influential distributor in the lobby. He said very sternly to me, "You've been writing about beer being flat for years. Wine and particularly spirits are still growing. We have a serious category problem."
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