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Tom Long: Demographics Matter

FILED NOVEMBER 21, 2014 MillerCoors chief Tom Long, after giving a nice accolade to California Beer and Beverage Distributors chief Victoria Horton for 20 years of service (a former foe if you'll recall), gave an interesting speech to California wholesalers extolling the virtues of studying demographics to design marketing of American light lagers, which he believes can be restored to growth.
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Oasis Never Part of Pabst Deal

FILED NOVEMBER 20, 2014 In cheekily titled piece, "Hey Guys, the Russians Aren't Buying Pabst After All," The New York Times Dealbook explores the recent development that Oasis Beverage had nothing to do with the Pabst sale to entrepreneur Eugene Kashper and TSG Consumer Partners, despite a September press release naming Oasis as part of the deal.
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