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Tom Long on Returning Light Beer to Pride

FILED OCTOBER 1, 2014 Monday's MillerCoors distributor meeting at NBWA in New Orleans sought to answer the two big asks from their distributor network: Stop the decline of premium lights, and innovate with big winners that "scale and stick."
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Joe Thompson on Closing the Volume Gap

FILED SEPTEMBER 30, 2014 The industry has a volume problem, says Independent Beverage Group chief Joe Thompson, and it's a "fundamental" problem we need to address. He predicts that total beer industry volume will be down -1% through 2020, driven by declines at Anheuser-Busch and MillerCoors and "aggressive pricing."
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