FILED AUGUST 28, 2015Constellation has selected the independent agency Cramer-Krasselt (C-K) to handle the Pacifico account. Recall, Omnicom's GSD&M was previously responsible for the brand. The company also announced that C-K would pick up their Casa Noble tequila, per Ad Age.
FILED AUGUST 27, 2015Former Beer Institute VP Communications Chris Thorne announced his resignation back in May. Today, the BI has announced his apparent successor: Denise Dunckel will join the trade association as vice president, public affairs, effective September 14. She will lead the Beer Institute's public affairs strategy directed at policymakers, the media, the alcohol beverage industry and other key stakeholders.