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MillerCoors July 4 Update

FILED JULY 28, 2014 Last week Ed McBrien sent a July 4 roundup to MillerCoors distributors, senior executives, and other partners. "The Fourth of July is in the books, and I'd sum it up like this: Good, but not great," he said. "On a positive note, our Above Premium and innovation brands gained share and we outperformed ABI. But we need to keep fighting really hard with Coors Light and Miller Lite to win out for the summer."
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Domestic Sub-Premiums Still Suffering

FILED JULY 25, 2014 Latest IRI results are in. In the largest channel universe, multi-outlet plus convenience, the outlet reported beer dollar sales up 4.4% to July 13, and up 2.4% the latest 4-week period. Volumes were up slightly less.
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