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Big Changes in Store for Shock Top

FILED FEBRUARY 17, 2017 While the majority of brands in A-B's High End are thriving [see CBD 02-16-2016], there's one that has fallen on hard times. Shock Top.
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Mike's Hard 2016 Depletions Up 10%, Helping Grow FMBs to 5 Share of Beer

FILED FEBRUARY 16, 2017 Beer had a tough 2016. As we reported earlier this week, without imports, domestic beer volumes were down 0.8%. But you know who had a great year? Mike's Hard Lemonade Company. In fact, 2016 was the fourth straight year where the MHL Co. growth trend increased year over year.
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