Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Tom Long: Demographics Matter

FILED NOVEMBER 21, 2014 MillerCoors chief Tom Long, after giving a nice accolade to California Beer and Beverage Distributors chief Victoria Horton for 20 years of service (a former foe if you'll recall), gave an interesting speech to California wholesalers extolling the virtues of studying demographics to design marketing of American light lagers, which he believes can be restored to growth.
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Oasis Never Part of Pabst Deal

FILED NOVEMBER 20, 2014 In cheekily titled piece, "Hey Guys, the Russians Aren't Buying Pabst After All," The New York Times Dealbook explores the recent development that Oasis Beverage had nothing to do with the Pabst sale to entrepreneur Eugene Kashper and TSG Consumer Partners, despite a September press release naming Oasis as part of the deal.
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