Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

C-K Gets Pacifico For Eventual National Campaign

FILED AUGUST 28, 2015 Constellation has selected the independent agency Cramer-Krasselt (C-K) to handle the Pacifico account. Recall, Omnicom's GSD&M was previously responsible for the brand. The company also announced that C-K would pick up their Casa Noble tequila, per Ad Age.
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BI Announces New VP Public Affairs

FILED AUGUST 27, 2015 Former Beer Institute VP Communications Chris Thorne announced his resignation back in May. Today, the BI has announced his apparent successor: Denise Dunckel will join the trade association as vice president, public affairs, effective September 14. She will lead the Beer Institute's public affairs strategy directed at policymakers, the media, the alcohol beverage industry and other key stakeholders.
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