Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Salt Lake's General Distributing Sees Major Bud Light Upswing

FILED DECEMBER 18, 2014 General Distributing is a Bud house in the greater Salt Lake City area. We recently caught up with their president, Andy Zweber, to check in on trends and get a pulse of the industry. It's particularly interesting to get a read on 3.2% states trends.
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Truth Squad: Distributor X Factor is Real

FILED DECEMBER 17, 2014 We got a lot of responses to our question on whether distributors have an impact on market share. It turns out the vast majority of distributors and brewers believe that there is an X factor. Here is a sampling of your responses:
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