Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Big Changes in Store for Shock Top

FILED FEBRUARY 17, 2017 While the majority of brands in A-B's High End are thriving [see CBD 02-16-2016], there's one that has fallen on hard times. Shock Top.
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Mike's Hard 2016 Depletions Up 10%, Helping Grow FMBs to 5 Share of Beer

FILED FEBRUARY 16, 2017 Beer had a tough 2016. As we reported earlier this week, without imports, domestic beer volumes were down 0.8%. But you know who had a great year? Mike's Hard Lemonade Company. In fact, 2016 was the fourth straight year where the MHL Co. growth trend increased year over year.
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