Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

On the Coming Summer Price War

FILED APRIL 28, 2016 First, let's clarify regarding A-B's new distribution program which several sources view as a space grab related to their aggressive price reduction initiative: Space Assortment Price (SAP) Initiative, which seeks to "focus on achieving distribution for core brands via the 15 highest velocity SKUs. SAP will be considered executed when at least 13 of these 15 SKUs are in a store. The goal will be to grow the number of executed SAP accounts by 20% at end of this year," says a memo from the Wholesaler Panel.
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Is A-B Panicking?

FILED APRIL 27, 2016 That was the title of analyst Robert Ottenstein of Evercore's report yesterday over reports of heavy discounting by A-B so early in the summer ("buy two 12 packs of Bud/Bud Light, get one free").
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