Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Sabia Plowing Profits into Marketing

FILED NOVEMBER 15, 2018 On Tuesday's Morgan Stanley Global Consumer & Retail Conference, Constellation CMO Jim Sabia and CFO David Klein fielded questions from analyst Dara W. Mohsenian on everything from marketing spend to cannibalization of their biggest brand. Some highlights:
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A-B Tackling Low Sugar / High Flavor Segment with Agua Frescas

FILED NOVEMBER 14, 2018 Low sugar, high flavor? A-B is on it.
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