BeerNet's advisory board, also called the Truth Squad, consists of over 30
industry executives from distributors, brewers, importers, and allied industry
people. The identities of members of the Truth Squad are kept confidential in
order to promote candor.
Duties include monthly phone/email conversations regarding a variety of topics
and issues that are important to the beer industry. Additionally, truth squad
members share their sales and pricing data, although all information is kept
confidential and aggregated to spot trends.
Also, Truth Squad members call or email BeerNet on issues of interest that arise
in their markets.
If you are an industry executive and are interested in joining the beer industry
Truth Squad, send me an email at , and you will be included in
the beer industry's quest for the Truth which, apparently, sets us free.
FILED FEBRUARY 9, 2016
One of the highlights of the Beer Summit was a fascinating conversation I had with three multi-market mega-wholesalers, all in the blue-silver network: John Taylor of JJ Taylor of Florida and Minnesota, Bubba Moffett of Crescent Crown in Phoenix and New Orleans, and Chris Steffanci of Columbia Distributing in Washington and Oregon. It's sometimes hard to get distributors on stage, but these guys gamely stepped into the breach and spoke frankly.
FILED FEBRUARY 8, 2016
Well this is a change. Everybody loves to look at Ad Age's AdMeter to see who "won" the Super Bowl. Budweiser has dominated the proceedings so far for the past 20 years. Three Bud ads are still standing as legendary: No. 1 Frogs, No. 3 Puppy Love, and No. 5 Replay. The only non-Bud commercial left that's legendary is Coca-Cola's top-seeded classic ‽Hey kid, catch!”