Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Sierra '19: New CEO, More Growth for Hazy and Millions in Media Spend

FILED JANUARY 21, 2019 This will help quantify the Great Haze Craze of 2018: Sierra Nevada's Hazy Little Thing did about 106,000 barrels in its first year of existence, almost doubling projections. That's bigger than many of the top 50 craft brewers.
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MillerCoors Announces New CMO

FILED JANUARY 18, 2019 MillerCoors has just announced the successor to CMO Dave Kroll, who left in July.
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