Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

The Story Behind 'Ritas'

FILED AUGUST 1, 2014 A-B's senior director of innovations Pat McGauley detailed the strategy to bring Bud Light Lime-A-Rita to market yesterday, from conception to execution. He was featured on a Nielsen webinar that shared insights from their 2014 Breakthrough Innovation Winners.
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Industry Improving: ABI Posts Stronger Q2

FILED JULY 31, 2014 Globally, ABI flexed its amazing mix/shift/pricing muscles by growing revenue by 5% in 2Q14, with revenue per barrel growing by 4.3%, driven by "revenue management and premiumization initiatives." On a constant geographic basis, revenue per barrel or hecto grew by 4.6%.
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