Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Yuengling Hits Connecticut with Mixed Footprint

FILED JULY 22, 2014 Yuengling will cover Connecticut with a mixed footprint of three wholesalers: Tony Gallo's MillerCoors house, Star Distributing; plus A-B houses Hartford Distributors and Levine Distributing.
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We talk On-Premise with MillerCoors' Ed McBrien

FILED JULY 21, 2014 Last week you'll recall (see BBD 07-15-2014 ) MillerCoors sales chief Ed McBrien sent a memo to distributors outlining their "Comprehensive On-Premise Strategy" which detailed a seven point strategy to improve off-premise beer sales, including holding the line on premium light draught pricing. BBD caught up with Ed later in the week to learn more about this plan.
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