Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

**Addendum** HUSA Q3 STRs Positive On Strength of Mexican Portfolio

FILED OCTOBER 22, 2014 Heineken's global Q3 earnings had some good news for Heineken USA operations: U.S. sales to retailers were positive, reflecting solid growth of the Mexican beer portfolio. Heineken Lager also reportedly outperformed the market.
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Fly on the Wall: Cavalier's George Fisher

FILED OCTOBER 22, 2014 Cavalier Distributing chief George Fisher has operations where some interesting things are coming to fruition lately, including Kentucky, Ohio, Indiana and Florida. We caught up with George at the Winking Lizard Tavern meeting last week to pick his brain on winners, rumors, and more.
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