Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Labor Day Momentum

FILED AUGUST 29, 2014 What about Labor Day pricing? BBD performed its usual spot-check of supermarket ads across the country and found pricing not to be unusual despite some chatter in the industry about heavier discounting. It seems as though that chatter is just that, chatter. There are pockets of heavy redeemable coupons and scanbacks but there is no price war going on out there.
Read More

Beer Outpaces Wine and Spirits Trends Off Premise, Led by High End

FILED AUGUST 28, 2014 The big banner good news from today's Brewers Association Power Hour presentation via IRI beverage alcohol insights chief Dan Wandel: For the first time in four years, beer dollar sales trends are outpacing both wine and spirits' in US multi-outlet channels.
Read More

Top Secret News Hotline:

Got beer news for BBD?

Submit Anonymously
twitter facebook