Advisory Board

BeerNet's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, brewers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email BeerNet on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Columbia Buying Mesa in Northern California

FILED JULY 31, 2015 "In a move that will expand its footprint outside of Oregon and Washington, Columbia Distributing today announced it will purchase all assets of Mesa Beverage Co. based in Santa Rosa, California," Columbia announced today. Mesa represents a portfolio of more than 30 international, national and local beer, energy and water suppliers. The transaction is expected to close on October 31, 2015.
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Jim: No Exit Strategy

FILED JULY 31, 2015 So you editor has been traveling lately. I've been to London, New York, Germany, Austin…… and the question wherever I go is: When or if is Boston Beer's Jim Koch retiring? Is he going into politics? Is his wife so rich and hot that he'll retire and just hang with her? Will he die? The answer, of course, is no. He will never die. And it doesn't appear he's going to crank out a rocking chair and just chillax.
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